5000bc: Online Small Business Community

Not just information—skill instead

Sales Letters

You will find many articles below. Before you start make sure you have paper and pencil ready to make notes.

This is what I recommend:

  • Have a look at the ‘How-To-Series’ on Sales Pages/landing Pages. You will find details series on: How to Write A Sales Page and more.
  • Then come back to this page daily. Spend 15 minutes and read a few of the articles. The articles are quite short and easy to implement.
  • I am sure you will have questions once you start reading and making notes. So head to the forum to ask your question.
  • And if you are unsure about anything, email Renuka or me and we will help. Remember there are no silly questions.

Message and request from Renuka
We have just done a major upgrade, and there are thousands of pages on the site. It is very difficult to check every page. When you come across links that are broken, can you do me a small favour? Please send me the webpage where the links are located. I will fix all the broken links.
Email: renuka@psychotactics.com

  1. A Slew of Mistakes on the Opt-In Page: Part 3
  2. The Elements Opt-In at the Point of Conversion: Part 2
  3. Why Attraction and Conversion Need To Be Separated For Opt-In : Part 1
  4. Creating Safety: The Psychology of the Safe Zone
  5. Creating Safety: On A Download Page
  6. Creating Safety: How To Give Fool-Proof Instructions To Clients
  7. Creating Safety Prior To A Presentation or Workshop
  8. How to Create Bonuses from Thin Air: Part 3 – Special Access
  9. How To Create Bonuses From Thin Air: Part 2 – Unbundling
  10. How to Create Bonuses Out Of Thin Air: Part 1- Bundling
  11. How Bonuses Affect Buying Decisions – Overview
  12. To Frame or Not To Frame: Visual Impact in Presentations: 4 of 4
  13. Why White Space Is Critical For Your Presentation: 3 of 4
  14. Creating The Content Grid For Presentations: 2 of 4
  15. The Importance of StoryBoarding in Presentations: 1 of 4
  16. How Guides Help Increase Consumption
  17. The Purpose of Hidden Reports
  18. Why Getting Clients To Post Photos Are Critical To A Forum
  19. Consumption: How Automated Reminders Help Consumption On Membership Site
  20. Testimonials: How To Create Shock And Awe With Testimonials
  21. How Offline Media Plays A Great Role In Consumption
  22. How Unbundling Can Help You Increase Your Pricing
  23. Testimonials: Best of 2007: Proof vs. Testimonials
  24. Testimonials: Best of 2007: How To Create ‘Shock and Awe’ with Testimonials
  25. Testimonials: Should You Correct Client Testimonials?
  26. Testimonials:How To Get Testimonials for New Products
  27. Strategic Alliances: How To Create Strategic Alliances From Competitors
  28. Strategic Alliances: The Discipline of Strategic Alliance Acquistion’
  29. Strategic Alliances: The Shortcut To Get A Strategic Alliance’s Attention
  30. Consulting: Best of 2007: How To Spot Red Flags In Consulting
  31. Consulting: Best of 2007: Why You Should Never ‘Persuade’ A Client To Sign Up
  32. Consulting: Best of 2007: How To Get Paid On Time
  33. Consulting: Best of 2007: Why A ‘Disastrous’ Copywriting Course Led To A ‘Full-House Protege Progra
  34. Follow Up: Best of 2007: The Concept of Mental Digestion
  35. Follow Up: Best of 2007: The ‘Five-Second’ Follow Up Sales Letter
  36. Follow Up: Best of 2007:Why Angles Get Customers To Buy
  37. Follow Up: Best of 2007: Why Sequencing Creates Sales
  38. Strategic Alliances:’The Discipline of Strategic Alliance Acquistion’
  39. How To Create Strategic Alliances From Competitors
  40. Headlines: How To Take The Waffle Out of Headlines
  41. Objections: Does Timing Matter When It Comes To Client Objections?
  42. Objections: Why You Should Never ‘Persuade’ A Client To Sign Up
  43. Objections: How To Turn Criticism Into Sales
  44. Upsell: Are You missing out on the various points of up-sell?
  45. Upsell: Why you’re shortchanging customers by not up-selling
  46. Upsell: How to up-sell and increase prices (without losing customers)
  47. Upsell: How to create a 100% up-sell
  48. Upsell: How To Set Up An Up-Sell
  49. Follow Up: Why Sequencing Creates Sales
  50. Follow Up: Why Angles Get Customers To Buy
  51. Follow Up: The ‘Five-Second’ Follow Up Sales Letter
  52. Follow Up: The Concept of Mental Digestion
  53. How To Sell Multiple Products And Services Effectively
  54. Why Signature Stories Are Crucial In Clearing Mis-Conceptions About Your Product
  55. How To Attract Clients To Your Consulting Practice
  56. Why You Need To Have Your Pricing Upfront
  57. Headlines: How To Get Customers To Instantly Read Your Headlines
  58. Death To Long Copy. Death to Short Copy
  59. Testimonials: Why Gravity plays its role in testimonials
  60. Are Customers ‘Sheeple?’
  61. The Myth of the Sales Page
  62. The Importance of Breaks: Making Consumption Easier
  63. Why Persuasion Is Essential
  64. Long vs. Short Copy: The Eternal Debate Ends
  65. Why Headlines Need To Avoid the Shotgun Approach: Using Pet Peeves
  66. How To Handle Multiple Products/Services: Yes-Yes Factor
  67. How To Use The Yes-Yes Factor To Get The Price You Want
  68. Testimonials: How To Get Testimonials for New Products
  69. Do Clients Prefer PDF or Video?
  70. Can your Powerpoint Presentation Rival TV Advertising?
  71. The Hidden Power of Autoresponders
  72. The One-Thought Factor: Why It Wins Out Every Time
  73. Why Segues Are Critical To Improve Your Sales
  74. When PR Succeeds and Conversion Fails
  75. How To Create A Sneak Campaign
  76. Why You Should Turn Down A Guaranteed Money-Spinner
  77. How To Get Twice The Attention With Your Classified Advertising
  78. How Artificial Scarcity Creates Demand
  79. How To Keep Your Company In Front of Clients
  80. Shortcuts to Persuasion: Making