5000bc: Online Small Business Community

Not just information—skill instead

Sales Letters

You will find many articles below. Before you start make sure you have paper and pencil ready to make notes.

This is what I recommend:

  • Have a look at the ‘How-To-Series’ on Sales Pages/landing Pages. You will find details series on: How to Write A Sales Page and more.
  • Then come back to this page daily. Spend 15 minutes and read a few of the articles. The articles are quite short and easy to implement.
  • I am sure you will have questions once you start reading and making notes. So head to the forum to ask your question.
  • And if you are unsure about anything, email Renuka or me and we will help. Remember there are no silly questions.

Message and request from Renuka
We have just done a major upgrade, and there are thousands of pages on the site. It is very difficult to check every page. When you come across links that are broken, can you do me a small favour? Please send me the webpage where the links are located. I will fix all the broken links.
Email: renuka@psychotactics.com

  1. How To Simplify Your Web Copy With A Single Thought
  2. How To Create Super-Evangelists
  3. The Two-Options Sale Strategy
  4. How To Announce Your Achievements Modestly
  5. Unconverted Leads: What Do You Do With Them?
  6. How Women Distract Men: When Logic Goes To Hell
  7. How Products Pre-Qualify Clients
  8. What Role Does Print This Page Play In Copywriting?
  9. Do Long or Short Headlines Work Better?
  10. Slip-Sliding Copywriting
  11. Why Applications Are Vital For Your Product Sales
  12. How To Become the Author You Always Dreamed of Being
  13. Do Customers Actually Read ALL Your Website Copy?
  14. How Colour Plays A Vital Role In Branding
  15. The Importance of the Covering Letter in Marketing
  16. How To Create A Sneak Campaign: Part 2
  17. The Reason Why Bonuses Work
  18. Do keywords in headlines lead to greater website traffic?
  19. How Ego-Killers Can Drive Clients Away
  20. Do Customers Actually Read ALL Your Copy?
  21. How Web Analytics Helped Find A Million Dollar Hole
  22. How Microwaves Overcome Writer’s Block
  23. The Three Point Idea System That Helps You Write Better
  24. The Vital Importance of SubHeadlines In Copy
  25. It’s Not The Bonus-It’s What The Bonus Promises That Matters
  26. What Customers Don’t Want
  27. Do I Need Two Websites?: The Room by Room Concept
  28. Why Your Brain Stops You From Buying
  29. The Subtle, Hidden Messages in Testimonials
  30. Why Testimonial Mirroring Keeps Customers Involved
  31. Why You Should Use Radio Only For Lead Generation
  32. Give The Ideas, Sell The System
  33. The Twin Factors of Conversion
  34. How To Go From Free to Fee
  35. Are You Getting The Kiss of Death At Networking Events?
  36. How To Get Your Copywriting To Do The Lambada
  37. How Close Is Too Close? The Dynamics of Personal Space
  38. How to Get Customers To Your Point of View (Without Changing Them)
  39. The Importance of The Third Conversion
  40. Turning Boredom into Money
  41. How To Find Every Darned Mistake On Your Website
  42. Which Type of Article Gets a Better Sales Response?
  43. How To Get Promotional Gifts for Peanuts
  44. Is There Too Much Sugar In Your Testimonials?
  45. How To Get Referrals — With A System
  46. How Coke sells less product for a higher price!
  47. Getting A Reporter To Call (And Interview You)
  48. Removing The Maybe Factor In Your Copy
  49. The Lazy Man’s Way To Write An Ad That’s 19 Times More Effective
  50. Improve Web Sales Figures Forever And Ever Amen!
  51. How To Get Your Press Release Noticed
  52. Can Candy Cause Instability In Customer’s Minds?
  53. If They Can’t Understand It, They Can’t Buy It
  54. Hammers vs. Honey
  55. Why Timing is Vital In Conversion
  56. Seven Things New York Can Teach You About Great Copywriting
  57. Giving your customer’s eyes a break
  58. The Power of Bullets
  59. Down the Slippery Slope
  60. Case Study on Following Up
  61. How Do I Increase My Website Conversion Rate: Part Three
  62. Are You Using These Keyword Selection Guidelines To Improve Website Conversion Rates?
  63. Connectors: The Planned Disconnector
  64. Connectors: The Overview
  65. Connectors: Connecting Paragraphs
  66. Connectors: Connecting Opening and Closing
  67. Connectors: The Midway Connector
  68. Why “WHAT” is a good starting point for most article outlines
  69. How to Avoid Article Bloat
  70. When Outlining Should Be Temporarily Ignored
  71. The reason why you hit a wall in writing.
  72. How To Get Rid of Article Jargon (And Start Writing Articles Instead)
  73. Why Do Assumptive Letters Work So Well?
  74. How To Write for A Kinesthetic, Auditory and Visual Audience
  75. Is Your Newsletter Working To Max Capacity?
  76. Why a Mention in Retail News Monthly is Better Than Time Magazine: Part 4/4
  77. Working Backwards: How to Get Journalists to Come to You: Part 3/4
  78. How To Make Journalists Fall In Love With You: Part 2/4
  79. How the Publicity System Works – Part 1/4
  80. How Opt In Resolves Client Indifference- Part 4