5000bc: Online Small Business Community

Not just information—skill instead

Sales Letters

You will find many articles below. Before you start make sure you have paper and pencil ready to make notes.

This is what I recommend:

  • Have a look at the ‘How-To-Series’ on Sales Pages/landing Pages. You will find details series on: How to Write A Sales Page and more.
  • Then come back to this page daily. Spend 15 minutes and read a few of the articles. The articles are quite short and easy to implement.
  • I am sure you will have questions once you start reading and making notes. So head to the forum to ask your question.
  • And if you are unsure about anything, email Renuka or me and we will help. Remember there are no silly questions.

Message and request from Renuka
We have just done a major upgrade, and there are thousands of pages on the site. It is very difficult to check every page. When you come across links that are broken, can you do me a small favour? Please send me the webpage where the links are located. I will fix all the broken links.
Email: renuka@psychotactics.com

  1. How To Simplify Your Web Copy With A Single Thought
  2. How To Create Super-Evangelists
  3. The Two-Options Sale Strategy
  4. How To Announce Your Achievements Modestly
  5. What Role Does Print This Page Play In Copywriting?
  6. Do Long or Short Headlines Work Better?
  7. Slip-Sliding Copywriting
  8. Why Applications Are Vital For Your Product Sales
  9. Unconverted Leads: What Do You Do With Them?
  10. How Women Distract Men: When Logic Goes To Hell
  11. How Products Pre-Qualify Clients
  12. How Ego-Killers Can Drive Clients Away
  13. Do Customers Actually Read ALL Your Copy?
  14. How Web Analytics Helped Find A Million Dollar Hole
  15. How Microwaves Overcome Writer’s Block
  16. How To Become the Author You Always Dreamed of Being
  17. Do Customers Actually Read ALL Your Website Copy?
  18. How Colour Plays A Vital Role In Branding
  19. The Importance of the Covering Letter in Marketing
  20. How To Create A Sneak Campaign: Part 2
  21. The Reason Why Bonuses Work
  22. Do keywords in headlines lead to greater website traffic?
  23. What Customers Don’t Want
  24. Do I Need Two Websites?: The Room by Room Concept
  25. Why Your Brain Stops You From Buying
  26. The Subtle, Hidden Messages in Testimonials
  27. Why Testimonial Mirroring Keeps Customers Involved
  28. The Three Point Idea System That Helps You Write Better
  29. The Vital Importance of SubHeadlines In Copy
  30. It’s Not The Bonus-It’s What The Bonus Promises That Matters
  31. Give The Ideas, Sell The System
  32. Why You Should Use Radio Only For Lead Generation
  33. The Twin Factors of Conversion
  34. How To Go From Free to Fee
  35. Are You Getting The Kiss of Death At Networking Events?
  36. How Close Is Too Close? The Dynamics of Personal Space
  37. How to Get Customers To Your Point of View (Without Changing Them)
  38. The Importance of The Third Conversion
  39. Turning Boredom into Money
  40. How To Get Your Copywriting To Do The Lambada
  41. How To Find Every Darned Mistake On Your Website
  42. Which Type of Article Gets a Better Sales Response?
  43. How To Get Promotional Gifts for Peanuts
  44. Is There Too Much Sugar In Your Testimonials?
  45. How To Get Referrals — With A System
  46. How Coke sells less product for a higher price!
  47. Getting A Reporter To Call (And Interview You)
  48. The Lazy Man’s Way To Write An Ad That’s 19 Times More Effective
  49. Removing The Maybe Factor In Your Copy
  50. How To Get Your Press Release Noticed
  51. Improve Web Sales Figures Forever And Ever Amen!
  52. Can Candy Cause Instability In Customer’s Minds?
  53. If They Can’t Understand It, They Can’t Buy It
  54. Seven Things New York Can Teach You About Great Copywriting
  55. Hammers vs. Honey
  56. Why Timing is Vital In Conversion
  57. Giving your customer’s eyes a break
  58. Are You Using These Keyword Selection Guidelines To Improve Website Conversion Rates?
  59. The Power of Bullets
  60. Down the Slippery Slope
  61. Case Study on Following Up
  62. How Do I Increase My Website Conversion Rate: Part Three
  63. Connectors: The Midway Connector
  64. Connectors: The Planned Disconnector
  65. Connectors: The Overview
  66. Connectors: Connecting Paragraphs
  67. Connectors: Connecting Opening and Closing
  68. Why “WHAT” is a good starting point for most article outlines
  69. How to Avoid Article Bloat
  70. When Outlining Should Be Temporarily Ignored
  71. The reason why you hit a wall in writing.
  72. How To Get Rid of Article Jargon (And Start Writing Articles Instead)
  73. Why Do Assumptive Letters Work So Well?
  74. How To Write for A Kinesthetic, Auditory and Visual Audience
  75. Is Your Newsletter Working To Max Capacity?
  76. Why a Mention in Retail News Monthly is Better Than Time Magazine: Part 4/4
  77. Working Backwards: How to Get Journalists to Come to You: Part 3/4
  78. How To Make Journalists Fall In Love With You: Part 2/4
  79. How the Publicity System Works – Part 1/4
  80. How Opt In Resolves Client Indifference- Part 4