5000bc: Online Small Business Community

Not just information—skill instead

Marketing

Marketing is a vast topic and you will find many articles below. Before you start make sure you have paper and pencil ready to make notes.

This is what I recommend:

  • Have a look at the ‘How-To-Series’ section first. The‘How-To-Series’ deals with the different elements of marketing and goes into great details.
  • Then come back to this page daily. Spend 15 minutes and read a few of the articles. The articles are quite short and easy to implement.
  • I am sure you will have questions once you start reading and making notes. So head to the forum to ask your question.
  • And if you are unsure about anything, email Renuka  or me and we will help. Remember there are no silly questions.

Message and request from Renuka
We have just done a major upgrade, and there are thousands of pages on the site. It is very difficult to check every page. When you come across links that are broken, can you do me a small favour? Please send me the webpage where the links are located. I will fix all the broken links.
Email: renuka@psychotactics.com

  1. Harness the Psychological Power of ‘3’ to Improve Communication
  2. How The Right Display Can Accelerate Sales At A Speaking Event
  3. Simple Pricing That Earns You More
  4. Why Customers Don’t Argue With Paper
  5. You’re In The Speaking, Not In The Catering Business
  6. How the Restaurant Trick Gets Audiences To Quieten Down Instantly
  7. How To Set Up A Room For Maximum Participation
  8. How To Time A Speech Down To The Last Second
  9. Why Encourage Competition
  10. Why Taking The Big Leap Is For Dorks<
  11. The Obvious Advantage of The Four-Wheel Factor
  12. Is Brand Extension Possible?: The Concept of the Umbrella Brand
  13. The Story of 5000bc: How a membership earning just $350 per annum turned around
  14. How To Create Personal Branding That Rocks!
  15. You Are Not Your Customer
  16. Revolution vs. Evolution-Based Businesses
  17. How To Drive Away Your Subscribers
  18. Why ‘Free’ Will Blow Up In Your Face
  19. What Consultants Silently Fear
  20. Why Brain Surgeons Make More Money (And Have A Waiting List Too)
  21. How To Intimidate Your Customer With Your Products/Services
  22. Why Your Critique Should Never Stick To The Bad News
  23. Have you tried an adjective lately?
  24. Why You Should Stop Criticising Your Competition
  25. How To Dig Up The Hidden Bonuses In Your Business
  26. How To Fight Business Battles You Can’t Lose
  27. Getting Customers To Move To The Black Belt Status
  28. Why Your Marketing Isn’t Working Just Yet
  29. Three Prime Ways To Get PR: Part 3- Using Localised News
  30. How To Create World Domination
  31. Why Audiences Fall Asleep
  32. The Curse of Being A Has-Been Business
  33. The Wrong Way To Hire Employees
  34. Should You Protect Your PDF (And Other Assorted Questions)
  35. Does Your Partnership Pass The Spotlight Test: Choosing A Partner
  36. The Dead Zone in Marketing Campaigns: And How to Overcome Them
  37. How To Prevent Your Email from Being Seen As Spam
  38. How To Duplicate Ebay’s Stickiness Factor in your small business
  39. Why Customers Say One Thing And Do Another
  40. Should You Take The Speaking Engagement? How to Choose
  41. Why Most Small Businesses Never Grow
  42. Branding Lessons from McDonalds
  43. What Kids in Third Grade Know Instinctively
  44. Why Customers Haggle
  45. How to keep audiences awake after lunch
  46. Why You Should Be On Two Marketing Lists
  47. How To Get Your Contact Details Across: When The Organisers Won’t Let You
  48. Which Factor Can Wreck Your Plans?
  49. The Most Critical Entry To Check On Your Sales Form
  50. Audit of A Radio Interview
  51. How To Get An Audience Back Into The Room
  52. How To Get Your Noisy Audience To Instantly Pay Attention!
  53. How To Create The Accidental Evangelist
  54. How To Structure A Post-Sales Thank You That Works
  55. Why Seamlessness Gets Your Business Moving Ahead
  56. Creating Treasure Hunts to Increase Consumption
  57. Why You Should Start Closing A Sale In The First Five Minutes
  58. How to give customers a guarantee
  59. Getting The Client To Ask The ‘What’s the difference Question’Is A Vital Factor In Sales
  60. A Fool-Proof Guide To Seduction (For Marketers)
  61. Why You Should Hold A Teleclass: Part 2
  62. Why Sitting At Your Desk Is Costing You Money
  63. How To Bring A Dead Audience to Life: Overcoming a Speaker’s Worst Nightmare
  64. The Difference Between A Written And Live Testimonial
  65. How To Prevent Your Speaking Voice From Falling Apart
  66. How To Beat Jet Lag
  67. How To Look Into Your Customer’s Brain with 180 Degree Thinking
  68. How To Select A Client: Part 2
  69. A Simple, Yet Powerful Negotiation Tactic To Get Better Rates
  70. Why Target Audience is Crucial to Your Marketing Strategy
  71. The Choice between Yes and Yes: A Psychological Revelation
  72. Why The ‘Yes and Yes’ Factor Fails (And How To Fix It)
  73. Why 15 Minutes of Fame Last Only 15 Minutes (And How To Extend It)
  74. Why Clients Get Distracted When You Speak
  75. Oops, there’s a failure storm ahead
  76. How Time On Site Correlates to Purchases
  77. Why The ‘Noise Factor’ Can Kill Your Sale In Seconds
  78. Why Time Isn’t Your Enemy (And How To Make Friends With Time)
  79. The Shortcut To Get A Strategic Alliance’s Attention
  80. How To Avoid Audience Challenge