5000bc: Online Small Business Community

Not just information—skill instead

Marketing

Marketing is a vast topic and you will find many articles below. Before you start make sure you have paper and pencil ready to make notes.

This is what I recommend:

  • Have a look at the ‘How-To-Series’ section first. The‘How-To-Series’ deals with the different elements of marketing and goes into great details.
  • Then come back to this page daily. Spend 15 minutes and read a few of the articles. The articles are quite short and easy to implement.
  • I am sure you will have questions once you start reading and making notes. So head to the forum to ask your question.
  • And if you are unsure about anything, email Renuka  or me and we will help. Remember there are no silly questions.

Message and request from Renuka
We have just done a major upgrade, and there are thousands of pages on the site. It is very difficult to check every page. When you come across links that are broken, can you do me a small favour? Please send me the webpage where the links are located. I will fix all the broken links.
Email: renuka@psychotactics.com

  1. Harness the Psychological Power of ‘3’ to Improve Communication
  2. Simple Pricing That Earns You More
  3. Why Customers Don’t Argue With Paper
  4. How The Right Display Can Accelerate Sales At A Speaking Event
  5. How the Restaurant Trick Gets Audiences To Quieten Down Instantly
  6. How To Set Up A Room For Maximum Participation
  7. How To Time A Speech Down To The Last Second
  8. Why Encourage Competition
  9. Why Taking The Big Leap Is For Dorks<
  10. The Obvious Advantage of The Four-Wheel Factor
  11. Is Brand Extension Possible?: The Concept of the Umbrella Brand
  12. The Story of 5000bc: How a membership earning just $350 per annum turned around
  13. How To Create Personal Branding That Rocks!
  14. You’re In The Speaking, Not In The Catering Business
  15. Why Your Critique Should Never Stick To The Bad News
  16. Have you tried an adjective lately?
  17. You Are Not Your Customer
  18. Revolution vs. Evolution-Based Businesses
  19. How To Drive Away Your Subscribers
  20. Why ‘Free’ Will Blow Up In Your Face
  21. What Consultants Silently Fear
  22. Why Brain Surgeons Make More Money (And Have A Waiting List Too)
  23. How To Intimidate Your Customer With Your Products/Services
  24. Why Audiences Fall Asleep
  25. Why You Should Stop Criticising Your Competition
  26. How To Dig Up The Hidden Bonuses In Your Business
  27. How To Fight Business Battles You Can’t Lose
  28. Getting Customers To Move To The Black Belt Status
  29. Why Your Marketing Isn’t Working Just Yet
  30. Three Prime Ways To Get PR: Part 3- Using Localised News
  31. How To Create World Domination
  32. The Curse of Being A Has-Been Business
  33. The Wrong Way To Hire Employees
  34. Should You Protect Your PDF (And Other Assorted Questions)
  35. Does Your Partnership Pass The Spotlight Test: Choosing A Partner
  36. The Dead Zone in Marketing Campaigns: And How to Overcome Them
  37. Why Customers Say One Thing And Do Another
  38. Should You Take The Speaking Engagement? How to Choose
  39. Why Most Small Businesses Never Grow
  40. How To Prevent Your Email from Being Seen As Spam
  41. How To Duplicate Ebay’s Stickiness Factor in your small business
  42. What Kids in Third Grade Know Instinctively
  43. Why Customers Haggle
  44. How to keep audiences awake after lunch
  45. Why You Should Be On Two Marketing Lists
  46. Branding Lessons from McDonalds
  47. How To Get Your Contact Details Across: When The Organisers Won’t Let You
  48. The Most Critical Entry To Check On Your Sales Form
  49. Audit of A Radio Interview
  50. Which Factor Can Wreck Your Plans?
  51. How To Create The Accidental Evangelist
  52. How To Structure A Post-Sales Thank You That Works
  53. Why Seamlessness Gets Your Business Moving Ahead
  54. Creating Treasure Hunts to Increase Consumption
  55. Why You Should Start Closing A Sale In The First Five Minutes
  56. How to give customers a guarantee
  57. Getting The Client To Ask The ‘What’s the difference Question’Is A Vital Factor In Sales
  58. How To Get An Audience Back Into The Room
  59. How To Get Your Noisy Audience To Instantly Pay Attention!
  60. How To Look Into Your Customer’s Brain with 180 Degree Thinking
  61. How To Select A Client: Part 2
  62. A Fool-Proof Guide To Seduction (For Marketers)
  63. Why You Should Hold A Teleclass: Part 2
  64. Why Sitting At Your Desk Is Costing You Money
  65. How To Bring A Dead Audience to Life: Overcoming a Speaker’s Worst Nightmare
  66. The Difference Between A Written And Live Testimonial
  67. How To Prevent Your Speaking Voice From Falling Apart
  68. How To Beat Jet Lag
  69. A Simple, Yet Powerful Negotiation Tactic To Get Better Rates
  70. Why Target Audience is Crucial to Your Marketing Strategy
  71. The Choice between Yes and Yes: A Psychological Revelation
  72. Why The ‘Yes and Yes’ Factor Fails (And How To Fix It)
  73. Why 15 Minutes of Fame Last Only 15 Minutes (And How To Extend It)
  74. Why Clients Get Distracted When You Speak
  75. Oops, there’s a failure storm ahead
  76. Why Time Isn’t Your Enemy (And How To Make Friends With Time)
  77. The Shortcut To Get A Strategic Alliance’s Attention
  78. How To Avoid Audience Challenge
  79. How Do You Fix An Objection You Know Nothing About?
  80. How To Make Your Client Remember Your Contact Details…Forever!