5000bc: Online Small Business Community

Not just information—skill instead

Marketing

Marketing is a vast topic and you will find many articles below. Before you start make sure you have paper and pencil ready to make notes.

This is what I recommend:

  • Have a look at the ‘How-To-Series’ section first. The‘How-To-Series’ deals with the different elements of marketing and goes into great details.
  • Then come back to this page daily. Spend 15 minutes and read a few of the articles. The articles are quite short and easy to implement.
  • I am sure you will have questions once you start reading and making notes. So head to the forum to ask your question.
  • And if you are unsure about anything, email Renuka  or me and we will help. Remember there are no silly questions.

Message and request from Renuka
We have just done a major upgrade, and there are thousands of pages on the site. It is very difficult to check every page. When you come across links that are broken, can you do me a small favour? Please send me the webpage where the links are located. I will fix all the broken links.
Email: renuka@psychotactics.com

  1. Harness the Psychological Power of ‘3’ to Improve Communication
  2. How The Right Display Can Accelerate Sales At A Speaking Event
  3. Simple Pricing That Earns You More
  4. Why Customers Don’t Argue With Paper
  5. The Obvious Advantage of The Four-Wheel Factor
  6. Is Brand Extension Possible?: The Concept of the Umbrella Brand
  7. The Story of 5000bc: How a membership earning just $350 per annum turned around
  8. How To Create Personal Branding That Rocks!
  9. You’re In The Speaking, Not In The Catering Business
  10. How the Restaurant Trick Gets Audiences To Quieten Down Instantly
  11. How To Set Up A Room For Maximum Participation
  12. How To Time A Speech Down To The Last Second
  13. Why Encourage Competition
  14. Why Taking The Big Leap Is For Dorks<
  15. Why Your Critique Should Never Stick To The Bad News
  16. Have you tried an adjective lately?
  17. You Are Not Your Customer
  18. Revolution vs. Evolution-Based Businesses
  19. How To Drive Away Your Subscribers
  20. Why ‘Free’ Will Blow Up In Your Face
  21. What Consultants Silently Fear
  22. Why Brain Surgeons Make More Money (And Have A Waiting List Too)
  23. How To Intimidate Your Customer With Your Products/Services
  24. Why You Should Stop Criticising Your Competition
  25. How To Dig Up The Hidden Bonuses In Your Business
  26. How To Fight Business Battles You Can’t Lose
  27. Getting Customers To Move To The Black Belt Status
  28. Why Your Marketing Isn’t Working Just Yet
  29. Three Prime Ways To Get PR: Part 3- Using Localised News
  30. How To Create World Domination
  31. Why Audiences Fall Asleep
  32. The Curse of Being A Has-Been Business
  33. The Wrong Way To Hire Employees
  34. Should You Protect Your PDF (And Other Assorted Questions)
  35. Does Your Partnership Pass The Spotlight Test: Choosing A Partner
  36. The Dead Zone in Marketing Campaigns: And How to Overcome Them
  37. How To Prevent Your Email from Being Seen As Spam
  38. How To Duplicate Ebay’s Stickiness Factor in your small business
  39. Why Customers Say One Thing And Do Another
  40. Should You Take The Speaking Engagement? How to Choose
  41. Why Most Small Businesses Never Grow
  42. Why You Should Be On Two Marketing Lists
  43. Branding Lessons from McDonalds
  44. What Kids in Third Grade Know Instinctively
  45. Why Customers Haggle
  46. How to keep audiences awake after lunch
  47. How To Get Your Contact Details Across: When The Organisers Won’t Let You
  48. The Most Critical Entry To Check On Your Sales Form
  49. Audit of A Radio Interview
  50. Which Factor Can Wreck Your Plans?
  51. Creating Treasure Hunts to Increase Consumption
  52. Why You Should Start Closing A Sale In The First Five Minutes
  53. How to give customers a guarantee
  54. Getting The Client To Ask The ‘What’s the difference Question’Is A Vital Factor In Sales
  55. How To Get An Audience Back Into The Room
  56. How To Get Your Noisy Audience To Instantly Pay Attention!
  57. How To Create The Accidental Evangelist
  58. How To Structure A Post-Sales Thank You That Works
  59. Why Seamlessness Gets Your Business Moving Ahead
  60. A Fool-Proof Guide To Seduction (For Marketers)
  61. Why You Should Hold A Teleclass: Part 2
  62. Why Sitting At Your Desk Is Costing You Money
  63. How To Bring A Dead Audience to Life: Overcoming a Speaker’s Worst Nightmare
  64. The Difference Between A Written And Live Testimonial
  65. How To Prevent Your Speaking Voice From Falling Apart
  66. How To Beat Jet Lag
  67. How To Look Into Your Customer’s Brain with 180 Degree Thinking
  68. How To Select A Client: Part 2
  69. A Simple, Yet Powerful Negotiation Tactic To Get Better Rates
  70. Why Target Audience is Crucial to Your Marketing Strategy
  71. The Choice between Yes and Yes: A Psychological Revelation
  72. Why The ‘Yes and Yes’ Factor Fails (And How To Fix It)
  73. Why 15 Minutes of Fame Last Only 15 Minutes (And How To Extend It)
  74. Why Clients Get Distracted When You Speak
  75. Oops, there’s a failure storm ahead
  76. How Time On Site Correlates to Purchases
  77. Why The ‘Noise Factor’ Can Kill Your Sale In Seconds
  78. Why Time Isn’t Your Enemy (And How To Make Friends With Time)
  79. The Shortcut To Get A Strategic Alliance’s Attention
  80. How To Avoid Audience Challenge