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Website Strategy

You will find many articles below. Before you start make sure you have paper and pencil ready to make notes.

This is what I recommend:

  • Have a look at the ‘How-To-Series’ section first. The ‘How-To-Series’ deals with the different elements of running a business.
  • Then come back to this page daily. Spend 15 minutes and read a few of the articles. The articles are quite short and easy to implement.
  • I am sure you will have questions once you start reading and making notes. So head to the forum to ask your question.
  • And if you are unsure about anything, email Renuka or me and we will help. Remember there are no silly questions.

Message and request from Renuka
We have just done a major upgrade, and there are thousands of pages on the site. It is very difficult to check every page. When you come across links that are broken, can you do me a small favour? Please send me the webpage where the links are located. I will fix all the broken links.
Email:
 renuka@psychotactics.com

  1. Is Google Analytics Good For Internet Marketing?
  2. How To Prevent Your Business Card From Being Recycled
  3. Newsletter Formatting In Seconds
  4. What Causes Customers to Click On Audio Testimonials?
  5. Why You Need to Do Split Testing
  6. A Goofy Reason Why Subscribers Un-Subcribe
  7. How to choose a web analytics tool that fits your business
  8. A Subtle Secret of Landing Pages
  9. Why You Need To Have A Grid On Your Sales Page
  10. Pet Peeves on Websites
  11. Why You Need Multiple Landing Pages on Your Website
  12. How To Use An Autoresponder To Run A Viral Campaign
  13. Using Title Tags to Improve SEO & Website Conversion
  14. Why Your Website Is Just The First Stop For The Internet Shopper
  15. Predicting The Sequence of Customer Thought
  16. A 550% Sales Spurt: What Caused It?
  17. If they Can’t Understand It, They Can’t Buy It!
  18. 10 1/2 Tips on Getting The Most From Your Designer
  19. An Aspirin or an Autoresponder!
  20. Is Your Website Asleep?
  21. So What If You Don’t Have A Website?
  22. How to Turn an Email Marketing Disaster Into Profit
  23. Do you know who’s killing your email marketing?
  24. Is Your Website a Super Magnet?
  25. Create A Postcard Newsletter
  26. Big idea. Small package.
  27. Are You Using This Emergency Email Tactic In Your Marketing?
  28. How New Writers Can Get Powerful Testimonials
  29. How To Create A Powerful Information Product: The Hub And Spoke System
  30. How To Get Infoproduct Graphics On A ShoeString Budget
  31. The Difference Between Writing Articles And Writing Chapters
  32. Content is King, but Packaging is Emperor
  33. How Unusual Photos Create Uniqueness
  34. How To Design A No-Refund Download Page: Part 1
  35. How To Design A No-Refund Download Page: Part 2
  36. How To Design A No-Refund Download Page: Part 3
  37. How To Design A No-Refund Download Page: Part 4
  38. Internet Marketing: Are open-rates a good indicator of your newsletter’s success?
  39. Internet Marketing: How do you stop being a pest with your newsletter?
  40. Internet Marketing: Why too much frequency can kill your newsletter
  41. Internet Marketing: Why increased frequency leads to more sales
  42. Web Analytics: Finding Your Audience in the Age of Web Analytics
  43. Pre-Sell: How To Sell Something That Doesn’t Exist
  44. Pre-Sell: How Much In Advance Should You Pre-Sell?
  45. Pre-Sell: Why Pre-Selling Products Is A Sound Marketing Strategy!
  46. The Psychological Difference between Blogs and Websites
  47. Photos on the ‘About Us’ Page: What Purpose Do They Serve?
  48. The Critical Importance of the ‘About Us’ Page
  49. How To Use Photos Creatively On Your About Us Page
  50. How Photos Create Instant Branding On Your Website
  51. How To Create An Unconventional Newsletter
  52. Which Emotion Does Your Logo Font Give Out?
  53. Is Your Website Inconsiderate?
  54. How To Get Instant Brochures, Business Cards etc.
  55. Double-Duty Business Cards
  56. How To Find the Perfect Colour
  57. When Everything Is Important, Nothing Is Important
  58. How Google Pays My Mortgage
  59. How The Eye Sees A Web Page

The Library

  • 22 Minutes with Sean
  • How To Series
  • Interviews
  • Marketing
  • Psychology
  • Sales Letters
  • Website Strategy

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there is something we can fix, we'd love to know. Click here to report a bug.

Unsure About Something? Ask me anything

If you have any questions that have been unanswered, please email me directly and let me know how I can help. I'd be interested in getting your feedback. The feedback that you give me, is strictly confidential. Email me at sean@psychotactics.com

5000bc

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sean@psychotactics.com | PO Box 36461, Auckland, New Zealand 0748 | Phone: +64 9 449-0009 | Skype

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