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Copywriting Powertools

Copywriting challenges us all.

You sit before your computer screen and suddenly your ideas fall to the floor
in a heap. You want to drink coffee. You want to have lunch. You want
to do everything but write copy. This archive of copywriting tools will
help you make this task of writing copy far more enjoyable.

  1. How To Simplify Your Web Copy With A Single Thought
  2. Slip-Sliding Copywriting
  3. What Role Does Print This Page Play In Copywriting?
  4. Do Long or Short Headlines Work Better?
  5. Why Applications Are Vital For Your Product Sales
  6. How To Become the Author You Always Dreamed of Being
  7. How Microwaves Overcome Writer’s Block
  8. Do Customers Actually Read ALL Your Website Copy?
  9. How Colour Plays A Vital Role In Branding
  10. The Three Point Idea System That Helps You Write Better
  11. It’s Not The Bonus-It’s What The Bonus Promises That Matters
  12. The Vital Importance of SubHeadlines In Copy
  13. How Close Is Too Close? The Dynamics of Personal Space
  14. How To Get Your Copywriting To Do The Lambada
  15. How To Find Every Darned Mistake On Your Website
  16. The Lazy Man’s Way To Write An Ad That’s 19 Times More Effective
  17. How To Get Your Press Release Noticed
  18. Seven Things New York Can Teach You About Great Copywriting
  19. Giving your customer’s eyes a break
  20. The Power of Bullets
  21. Down the Slippery Slope
  22. Connectors: The Planned Disconnector
  23. Connectors: The Overview
  24. Connectors: Connecting Paragraphs
  25. Connectors: Connecting Opening and Closing
  26. Connectors: The Midway Connector
  27. Why “WHAT” is a good starting point for most article outlines
  28. How to Avoid Article Bloat
  29. When Outlining Should Be Temporarily Ignored
  30. The reason why you hit a wall in writing.
  31. How To Get Rid of Article Jargon (And Start Writing Articles Instead)
  32. Why Do Assumptive Letters Work So Well?
  33. How To Write for A Kinesthetic, Auditory and Visual Audience
  34. Is Your Newsletter Working To Max Capacity?
  35. Headlines: How To Take The Waffle Out of Headlines
  36. Follow Up: Why Sequencing Creates Sales
  37. Follow Up: Why Angles Get Customers To Buy
  38. Follow Up: The ‘Five-Second’ Follow Up Sales Letter
  39. Follow Up: The Concept of Mental Digestion
  40. Headlines: How To Get Customers To Instantly Read Your Headlines
  41. Death To Long Copy. Death to Short Copy
  42. The Myth of the Sales Page
  43. The Importance of Breaks: Making Consumption Easier
  44. Long vs. Short Copy: The Eternal Debate Ends
  45. Shortcuts to Persuasion: Making
  46. Long Newsletter or Short Newsletter?: What Do I Send Out?
  47. 8 Things Every Ezine Needs To Do To Succeed
  48. The Ben Franklin Close And Other Secrets
  49. Five Questions That Filter Out Bad Ideas
  50. Neurokinetic Copywriting and the Chemical That Makes Buyers Buy
  51. How To Use Signatures To Maximum Effect
  52. The Connectors in Copywriting
  53. Why Your Articles/Salesletters Need Some Bread
  54. How To Create Intensely Powerful Book Titles

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