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Marketing

Marketing is a vast topic and you will find many articles below. Before you start make sure you have paper and pencil ready to make notes.

This is what I recommend:

  • Have a look at the ‘How-To-Series’ section first. The‘How-To-Series’ deals with the different elements of marketing and goes into great details.
  • Then come back to this page daily. Spend 15 minutes and read a few of the articles. The articles are quite short and easy to implement.
  • I am sure you will have questions once you start reading and making notes. So head to the forum to ask your question.
  • And if you are unsure about anything, email Renuka  or me and we will help. Remember there are no silly questions.

Message and request from Renuka
We have just done a major upgrade, and there are thousands of pages on the site. It is very difficult to check every page. When you come across links that are broken, can you do me a small favour? Please send me the webpage where the links are located. I will fix all the broken links.
Email:
 renuka@psychotactics.com

  1. How Do You Fix An Objection You Know Nothing About?
  2. How To Make Your Client Remember Your Contact Details…Forever!
  3. The One Secret That Guarantees Sure Success in Business
  4. The Connection between the Dollars and Customisation
  5. Why Your Target Audience Needs to Be A Moving Car
  6. The Secret to Speed Learning
  7. Six Degrees of Customer Separation
  8. The Curse of Business Cards At A Speaking Event
  9. How To Get An Audience To Raise Their Hands
  10. How To Hire A Sales Superstar for $10
  11. What’s Your Dog’s Name?: Powerful Tips to Get Client Information
  12. How To Re-Look Your Target Audience: The Ipod Way
  13. In Case of Fire
  14. The Importance Of Orchestration
  15. Copyright Law: How to Protect Your Intellectual Capital
  16. Why Jokes Fall Flat In A Presentation
  17. Stuck With A Zero Marketing Budget For Client Gifts?
  18. Mona Lisa Your Branding
  19. Is Your Business Card Working to 55% Potential?
  20. Why Santa’s Marketing Works Better Than Yours!
  21. Getting audiences out of zzzzzz zone
  22. Why Twins Have the Same Surname — and Different First Names
  23. How To Get Customers To Beg For Your Business Card!
  24. Never Trust a ‘Silent’ Customer
  25. Can you convert your marketing into a religion?
  26. When Do You Stop Marketing To Customers?
  27. Dumping PowerPoint
  28. Endless Customers: Sobering Lessons from Harvard University
  29. The Customer Stampede: How can you harness it?
  30. How To Get Business Cards From Your Audience
  31. How To Do Video Interviews: Crafting Your Video Message
  32. How To Do Video Interviews: Part 3
  33. How To Do A Video Interview: Part 2
  34. How To Do A Video Interview: Part 1
  35. Workshop Recording: Picking the Sound Engineer
  36. Workshop Recording: Outsourcing Your Recordings
  37. Workshop Recording: Is A Dictaphone A Good Idea?
  38. Workshop Recording: How To Make Editing Easier
  39. Workshop Recording: Getting the audio ready for distribution
  40. Workshop Recording: FAQs About Recording
  41. The Forgotten Art of Testimonial Headline
  42. How To Beat Unpredictable Email Systems With A Counting Method
  43. What The Heck Do I Put In Those “Help” Messages Anyway?
  44. Why Follow Up Is Critical To Achieve Results
  45. Introduction To The Science of Follow Up
  46. Why Most Screencasts And Online Presentations Are Tedious (And How To Fix It)
  47. The Subtle (Yet Important) Difference Between Presentation And Conversation
  48. Should You Script The Audio For Your Video? Or Avoid Scripting
  49. How to Syndicate Screen Video
  50. How To Record A Screen Video Presentation (Without Having To Do Tons of Editing)
  51. Three Prime Ways To Get PR: Part 1
  52. The Side Effects Of Expertise
  53. Catering For The Big Spender
  54. How To Select Clients: Part 1
  55. Why You Need To Segregate ‘Subscribers’ From ‘Buyers’ At Speaking Events: Part 4 of 4
  56. How To Create A Pretty Awesome Speaking/Course/Teleclass Agenda: Part 3 of 4
  57. How To Increase Consumption (And Sales) with Advance Reports : Part 2 of 4
  58. How To Get Higher Scores In Seminars: Part 1/4
  59. Teleclass Techniques-Part 4: How Third-Party Businesses Increase Participation
  60. Teleclass Techniques: Part 3- Why The Common Pool Of Understanding Helps Increase Participation
  61. Strategic Alliances: How To Punch Above Your Weight
  62. Strategic Alliances: Whom To Approach In An Organisation
  63. Strategic Alliances: Spotting Shady Alliances
  64. Strategic Alliances: How To Work With Competition
  65. Teleclass Techniques: Part 2-How To Warm Up An Audience
  66. Teleclass Techniques: Part 1-How To Get Audience Participation
  67. How To Do Interviews Like A Professional: Part 1 of Interviews
  68. How To Approach Potential Interviewees: Part 2 of Interviews
  69. Where To Find Interviewees In Your Field: Part 3 of Interviews
  70. How To Really Impress Your Interviewees: Part 4 of Interviews
  71. How To Become An Online Authority In 3-6 Months: Part 3
  72. How To Become An Online Authority In 3-6 Months: Part 2
  73. How To Become An Online Authority In 3-6 Months: Part 1
  74. How To Become An Online Authority In 3-6 Months: Summary
  75. How To Design An Order Form for Speaking Events
  76. Podcasting: How To Enable Your Customer To Find Your Audio File Easily
  77. Podcasting: How to syndicate your content and attracting customers
  78. Podcasting: Production Techniques That Anyone Can Follow
  79. Podcasting: How To Control The Sound of Your Voice
  80. How Analogies Work To Get An Audience’s Attention.txt

The Library

  • 22 Minutes with Sean
  • How To Series
  • Interviews
  • Marketing
  • Psychology
  • Sales Letters
  • Website Strategy

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there is something we can fix, we'd love to know. Click here to report a bug.

Unsure About Something? Ask me anything

If you have any questions that have been unanswered, please email me directly and let me know how I can help. I'd be interested in getting your feedback. The feedback that you give me, is strictly confidential. Email me at sean@psychotactics.com

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sean@psychotactics.com | PO Box 36461, Auckland, New Zealand 0748 | Phone: +64 9 449-0009 | Skype

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