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Conversion

Email and Website Conversion

  1. Follow Up: Best of 2007: The ‘Five-Second’ Follow Up Sales Letter
  2. Follow Up: Best of 2007:Why Angles Get Customers To Buy
  3. Follow Up: Best of 2007: Why Sequencing Creates Sales
  4. Strategic Alliances:’The Discipline of Strategic Alliance Acquistion’
  5. How To Create Strategic Alliances From Competitors
  6. Objections: Does Timing Matter When It Comes To Client Objections?
  7. Objections: Why You Should Never ‘Persuade’ A Client To Sign Up
  8. Objections: How To Turn Criticism Into Sales
  9. Upsell: Are You missing out on the various points of up-sell?
  10. Upsell: Why you’re shortchanging customers by not up-selling
  11. Upsell: How to up-sell and increase prices (without losing customers)
  12. Upsell: How to create a 100% up-sell
  13. Upsell: How To Set Up An Up-Sell
  14. How To Sell Multiple Products And Services Effectively
  15. Why Signature Stories Are Crucial In Clearing Mis-Conceptions About Your Product
  16. How To Attract Clients To Your Consulting Practice
  17. Why You Need To Have Your Pricing Upfront
  18. Testimonials: Why Gravity plays its role in testimonials
  19. Are Customers ‘Sheeple?’
  20. Why Persuasion Is Essential
  21. Why Headlines Need To Avoid the Shotgun Approach: Using Pet Peeves
  22. How To Handle Multiple Products/Services: Yes-Yes Factor
  23. How To Use The Yes-Yes Factor To Get The Price You Want
  24. Testimonials: How To Get Testimonials for New Products
  25. Do Clients Prefer PDF or Video?
  26. Can your Powerpoint Presentation Rival TV Advertising?
  27. The Hidden Power of Autoresponders
  28. The One-Thought Factor: Why It Wins Out Every Time
  29. Why Segues Are Critical To Improve Your Sales
  30. When PR Succeeds and Conversion Fails
  31. How To Create A Sneak Campaign
  32. Why You Should Turn Down A Guaranteed Money-Spinner
  33. How To Get Twice The Attention With Your Classified Advertising
  34. How Artificial Scarcity Creates Demand
  35. How To Keep Your Company In Front of Clients
  36. How Do I Improve My Web Site Conversion Rate?: Part One
  37. How Do I Improve My Web Site Conversion Rate?: Part Two
  38. Why Audio Doesn’t Seem to Work On Websites

The Library

  • 22 Minutes with Sean
  • How To Series
  • Interviews
  • Marketing
  • Psychology
  • Sales Letters
  • Website Strategy

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there is something we can fix, we'd love to know. Click here to report a bug.

Unsure About Something? Ask me anything

If you have any questions that have been unanswered, please email me directly and let me know how I can help. I'd be interested in getting your feedback. The feedback that you give me, is strictly confidential. Email me at sean@psychotactics.com

5000bc

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sean@psychotactics.com | PO Box 36461, Auckland, New Zealand 0748 | Phone: +64 9 449-0009 | Skype

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