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Psychology

What are the triggers that cause customer to buy?
What can you be the best in the world at?
Read all about the psychological triggers that motivate you and your customers in this section.

This is what I recommend:

  • Have a look at the ‘How-To-Series’ section first. The‘How-To-Series’ covers in detail what you can do for your personal development. You will find detailed series on: goal setting, do-to list, power of external deadlines, etc.
  • Then come back to this page daily. Spend 15 minutes and read a few of the articles. The articles are quite short and easy to implement.
  • I am sure you will have questions once you start reading and making notes. So head to the forum to ask your question.
  • And if you are unsure about anything, email Renuka or me and we will help. Remember there are no silly questions.

Message and request from Renuka
We have just done a major upgrade, and there are thousands of pages on the site. It is very difficult to check every page. When you come across links that are broken, can you do me a small favour? Please send me the webpage where the links are located. I will fix all the broken links.
Email:
 renuka@psychotactics.com

  1. Can You Really Create Persuasive Sales Copy out of Thin Air?
  2. Turning Tears into Gold: How to Create A Personal Marketing Success out of Pure Despair
  3. Can Three Words In Webster’s Dictionary Be The Key To Customer Loyalty?
  4. The Power of a Black List
  5. How To Bypass A Brain Virus (And Acquire A Talent)
  6. The curse of the 10,000 hour ‘talent study’
  7. Why Stevie Wonder Doesn’t Learn By Reading
  8. Why Lack of Talent Can’t Be Blamed on Genes.
  9. Why education won’t make you more time (or money)
  10. Why Incompetency Sucks Up Time
  11. The Battery Factor: Why We Drain Our Abilities
  12. The 15-Minute Principle
  13. How To Make Use Of Dead Time
  14. How Lack of Planning Wastes Chunks of Time
  15. Are We Asking The Wrong Questions About Cancer?
  16. The Amazing Intelligence of Crows
  17. Classical Music With Shining Eyes
  18. Diet: Your Genes Are Not Your Fate
  19. The Myth of Focus
  20. The Importance of Doing Nothing
  21. Success: Best of 2007: Why We Fail
  22. Success: Best of 2007: The Importance of Appreciating Yourself
  23. Success: Best of 2007:Why Code Is More Important Than Genetics In Learning
  24. Success: Best of 2007: The Fear Of Success
  25. Fluid Brain: Best of 2007: Reclaiming Your Life
  26. Fluid Brain: Best of 2007: The Importance of Doing Nothing
  27. Fluid Brain: Best of 2007: Why Vacation is part of work
  28. Fluid Brain: Best of 2007: Why The Brain Needs Relaxation
  29. The Fear Of Success
  30. Consumption: How To Remove the Confusion From Your Instructions
  31. Brain: The Myth of ‘Last-Minute-Inspiration’
  32. Brain: Why The Brain Needs Relaxation
  33. Will You Become A ‘Sean D’Souza’ Clone?
  34. What Is Greatness?
  35. Pace vs. Potential
  36. What’s Your Destiny Looking Like?
  37. A Lesson From Watching Paint Dry
  38. A Misalignment In Your Purpose:The Ten Pin Story
  39. The 80/20 Rule of Signature Stories
  40. The Importance of Appreciating Yourself
  41. Why A Lack Of Photos Cause Lack of Consumption
  42. The Mango Tree And Destiny
  43. So Does Genetics Play A Role? Or Is It Irrelevant?
  44. Why Code Is More Important Than Genetics In Learning
  45. The Illusion of Knowledge
  46. Tipping Point? : There is no one tipping point
  47. Stress Management:Why We Need To Take A Break
  48. How The Tribal In You Causes You To Procrastinate
  49. How To Be Stressed Out
  50. What The Second Law Of Physics Has To Do With Your Success
  51. How To Beat A Recession
  52. Downsize Me: A Lesson In Education
  53. The Rule of Seven: How We Make Purchasing Decisions
  54. 6 Years Ago…Starting Up
  55. The Flywheel: How Change Really Happens
  56. The Day We Crossed $10,000 A Month

The Library

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  • Psychology
  • Sales Letters
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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there is something we can fix, we'd love to know. Click here to report a bug.

Unsure About Something? Ask me anything

If you have any questions that have been unanswered, please email me directly and let me know how I can help. I'd be interested in getting your feedback. The feedback that you give me, is strictly confidential. Email me at sean@psychotactics.com

5000bc

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sean@psychotactics.com | PO Box 36461, Auckland, New Zealand 0748 | Phone: +64 9 449-0009 | Skype

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