Is there waffle in your headlines? And how would you know if there was waffle? Here's an article that asks, and answers that very question.
So do you just whack your customers on the head with a headline you think works? Or is there a better way?
Um, if you're new in 5000bc, start by asking for a Cave Guide (who will show you around and help you to get great value from 5000bc. A Cave Guide is someone who's warm, friendly and has been a member–and can help you). Email me to get a Guide.