Parents know it instinctively. To differentiate one from the other, they give their newborn different names. Most businesses beg to differ, and often end up giving the same name to multiple (and widely differing) products, without realising the negative impact on the brand.
Whether you’ve got a growing business or a well-established one, it’s important not to ignore that important law of physics. Two objects cannot occupy the same space at the same time. This branding article
will show you why!