If you don’t believe in Santa, you’d better change your mind, because the fat man from the north pole rocks on and you too can do the same if you stick to the basics. Find out if your product or service matches up by reading the article below.
At the end of the day, it’s the consistency that takes the jingle all the way to the bank. Too many companies lose focus and give you seven reasons why you should buy from them. Santa sticks to one: Be a ‘good’ kid or you can keep hoping!
Step 1: The sales person asked the right questions to find out my need.
Step 2: She up-sold the product giving me good value for money.
Step 3: A gift voucher with a validity date, ensured an additional purchase. Or even better, the chance for me to pass it on to another person thus ‘creating a customer’ for Jeans West.
Step 4: Tying my fickle consumer head into a loyalty scheme. They wanted me to stay with them forever.
1) Solid branding:
We’re not talking lease here. Consistency is the key. This applies everywhere from networking meetings, advertising to any sort of communication that goes out. Keep hammering home the same unique message and put it up front. The weather changes all the time which is why we can’t trust it.
The proposition was the same but the second line got 10 times the response.
Santa knows he can be a courier with a difference. You, too, can create your own legend. Nike used Just Do It. Coke threw in the concept, Rum and Coke, indelibly burning the word classic into our consciousness. Sameness is in your mind. No matter how many brands exist on the market, your product has a fingerprint of its own. You just have to dig deep to find out.
3) Build trust by giving first.
Life is all about sowing, then reaping-but sowing comes first. If you don’t give first, you will only get limited results. The more you stop thinking of yourself and focus on what the customer needs instead, the more you are trusted. Business is all about trust. If you don’t have it, you’re yesterday’s soup.
4) Know your customer…
Like you know the hair on your head. Data collection and its optimum usage will get you right into their minds and keep you permanently rooted in. Every time they see you, they should think you are Santa coming to town.
5) Reactivate dormant clients
They are all volcanoes. Sitting there with the power to erupt mightily. Figure out who they are and how you can work in tandem with them. Forget your product or service. That’s a given– It has to be good. Find out the ‘everything else’ factor and you will keep them for life.
Like Santa does…