Are you struggling to create a memorable positioning statement or USP (Unique Selling Proposition) for your marketing?
Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here’s a sneaky, vital secret that turns conventional marketing psychology on its head. By changing your positioning statement, find out how to transform your weakest link, into your strongest marketing strategy ever!
Are You Doing What Sally Did? Sally is one heck of a real estate agent. Barely six months into real estate, and she’s already forging a red-hot path into the top ten salespeople in the country. While her talents and persuasive powers are formidable, there’s a little something that puts her head and shoulders above the rest of the crowd.
That Little Something Is A USP On Steroids! If she chose to be unimaginative, Sally’s USP or tagline could have ended up as pretty run-of-the-mill. It could have ranged from a tacky, Residential Properties for every budget, to utterly boring, Getting Top Prices for Your Home. All of which would see her struggling to stand out, in a dog-eat-dog me-too marketplace.
How To Create A Knockout USP For Your Business Let’s assume you’re in the wine selling business. To own real estate in a customer’s brain, you’d have to do battle with about a zillion other wines. Yet decades ago, Paul Masson cut through the clutter with a simple statement. We sell no wines before their time. With charming simplicity, they turned a negative waiting period into an exploitable advantage.
Are You Perceived To Be Too Expensive, Slow, Or Maybe Just Too Busy? When we started our website at PsychoTactics.com, we were faced with a similar dilemma. As human beings, we often disdain simplicity and common sense. The distillation process needed to simplify a concept into easy-to-munch bites is often just seen as common sense, and of no huge intrinsic value.
The Biggest Reason Why You Should Search For The Hiccup In Your Business Strategy
Finding what makes you beneficially different is a notoriously difficult task. However, just about any client or potential buyer will very quickly identify your weaknesses and liabilities. If it’s a technical problem, you can fix it. If it’s a conceptual problem such as speed or price, it is much harder to fix.
Can You Make The Leap? Creating a negative USP is a tricky, dangerous tactic, and one not to be taken lightly. “We’re slow and proud of it!” is hardly a selling point, yet fulfills the requirements laid out in the article. However, if you’ve been struggling with your USP, as many companies do, this is a tactic that may work well for youâ€”as it has with some of the companies above.