Oops, There’s a Failure Storm Ahead I remember the workshop clearly. I had to drive about one hundred miles from the city centre. And one thing was playing on my mind. There were only three people turning up for the workshop.
And only one paying client. What was I supposed to do? Cancel the workshop or go ahead?
The Problem With Blue Truck Customers (When You’re Selling Red Trucks)
So you sell red trucks on your website. And your sales page has an outstanding conversion rate. Except there’s one problem. The customer that came to your website doesn’t particularly want the red truck. He wants a blue truck.
Why Target Audience is Crucial to Your Marketing Strategy
You worry about getting your message right. You worry about writing the right sales letter. You worry about getting the right speech across. And yes, you’ve heard about target audience squillions of times over
Does anything on this website bug you? Nothing is too small or too big. If there is something we can fix, we'd love to know. Click here to report a bug.
Unsure About Something?
If you have any questions that have been unanswered, please email me directly and let me know how I can help. I'd be interested in getting your feedback.
The feedback that you give me, is strictly confidential.
Email me at firstname.lastname@example.org