About Us Print E-mail

Small Business Articles

It all started with a copywriter called Leo Burnett

13 years ago, fresh out of college with a degree in accounting (of all things) I joined an advertising agency called Leo Burnett.

There I met a man who had spent his lifetime in the hard trenches of communication and advertising.

Few people have made more of an impression on me than the spirit of Leo Burnett himself. His determination (in the middle of the Great Depression) and his integrity shone through even though he'd been dead for many years.

From Copywriting to Cartoons
This opportunity of working with one of the best advertising agencies in the world took me on the heady road of copywriting, writing TV commercials (and learning how to do them in 5 seconds), graphic design, cartoons and web design. The underlying synchronicity was the constant search to find ways to communicate in the simplest, most effective manner.

Are you a psychologist?
No. But I understand a good deal about how customers think. Why they do what they do. Understanding the psychology of customers is what fascinates me most of all.

I read about 100 books or more a year, and listen extensively to audio tapes on learning while in the car. The knowledge contained in those audio tapes and books, when meshed with my own, helps me to give readers, workshop participants and clients a unique perspective on business. Psychologist I may not be, but psycho I can be. :)

Dad was a teacher, mum was a teacher, grandma too...
All the information I provide through articles, teleclasses, etc., is distilled and structured. It's a family thing. Teaching runs in my blood. I was taught early in life that teaching requires mastery. Only when you have total control over the subject, can you simplify it and make it understandable. Then there's dedication, focus and discipline.

Up at 4

It's a normal working day, when the clock strikes 4. That's why if you write to me (DON'T CALL ...you'll wake up everyone else!), you'll often get responses at weird hours. It's the best part of the morning and it helps me focus on the nitty gritties of the human brain and why it does what it does. My parents always woke up early and that has stuck. What has also stuck is the ability to pass on that knowledge freely.

The fountain of knowledge flows freely. Jump in and frolic in it!

Photo taken a few years ago
Photo taken a few years ago :)


To See More Pictures Click Here
To See Where I live on the Planet Click Here
To See My Favourite Recipes Click Here

 

5000bc :Psychology that Goes Back to the Cave
If you'd like to get answers to your small business problems, why not join us?
See examples of what to expect in 5000bc

Small_Business_Ideas
Understand how customers think:
This will take you to the Psychotactics site where you'll have access to dozens of really great articles
(5000bc is the membership section of Psychotactics)

Privacy Privacy



questionUnsure About Something?

If you have any questions that have been unanswered, please email me directly and let me know how I can help. I'd be interested in getting your feedback.
The feedback that you give me, is strictly confidential.
Email me at sean@psychotactics.com

Report a bugWhat Bugs You?

Does anything on this website bug you? Nothing is too small or too big.

If there is something we can fix, we'd love to know. In fact, we will give away free product worth US$50 for the best BUG OF THE MONTH!
Click here to report a Bug!
Customise Your Page View