Imagine you're in stadium. That stadium is filled with about 30,000 potential prospects. All of them want what you're selling, but you're not the only player in the market. You've been given the mike to speak -- and one condition. If you say the right thing, those 30,000 potential prospects will instantly turn into red-hot clients. If you say the wrong thing, the prospects have the choice to leave the stadium.

What are you going to say that rivets 30,000 prospects to their seats?
Imagine yourself in that stadium. The bright lights are flashing on your face. The grass seems a little too green. The whole feeling is surreal. Then you get up to the mike and make a statement.

First, there's quiet.

Then there's a roar. Not from people exiting the stadium, but headed straight to you to buy whatever it is you're selling. You watch in awe. Almost in fear. The police are quickly forming a cordon around you, as thousands of prospects seem to pound their way from the stands onto the wet grass, flailing their hands to give you their business cards.

Everyone, yes everyone, it seems, wants what you have.

Could you ever pull that off?
Could you make one statement that would ensure you had an endless source of clients? Or would you flub your lines?

Would you stand there and sweat, as the crowd got more restless? Would you have the indignation of feeling the 'so-close, yet so-far' syndrome? And is that feeling so different from the feeling you've had almost too often in the recent past?

Introducing the Applications of the Brain Audit
You can stop imagining now.

Because right within the book, 'The Applications of the Brain Audit,' you get a system -- a system like never before. You can learn a powerful, almost infallible method of creating the perfect strapline. The perfect elevator pitch. A pitch so powerful, that every single client that hears what you have to say will instantly be riveted to your communication.

That's rubbish. Communication doesn't work if it's random. But we're not talking random here...we're talking science.

In the Applications of the Brain Audit, you'll see how communication is laid out like a science.

In a scientific and step by step manner, here's what you'll learn:

• The Intense Power of Triggers: You know what triggers are. Now learn how to create triggers on the fly, as you go through a series of examples that enable you to instantly (and magically) create triggers - both for your business or any business.
• Create Tag Lines in under 49 Seconds: Your business card, your website, your brochure and all of your written communication needs to instantly telegraph what you do. But what you do isn't of interest to the customer. Learn how to create taglines loaded with a WIIFM factor -- and how to do in under 49 seconds.
• How to Make An Elevator Pitch That Stops Clients In Their Tracks
  Learn how to make the constraints of time work for you. Learn how to create an elevator pitch that creates an enormous need for your product/service.
• How to Use Brain Audit concepts to create headlines: Learn WHY certain headlines work better than others. Then learn how you can create headlines by seeking out the best headlines (You'll instantly know which ones work and which don't) and tweaking them for your business. You never have to sit around and mope because you can't get the right headline for your article or salesletter.
• How to stop wasting money on your advertising: Take the audit trip, and find out specifically which ads work and which don't. Then learn how to spot the mistakes in the advertising and how to fix those mistakes -- with real examples.
• How to turn a crappy direct mail piece into a stunner: Learn how to make your direct mail piece stand out in your customer's hands. See an example of a Brain Audited direct mail piece and how you can use all the elements of the Brain Audit in a tiny, tiny space -- and have maximum impact!
• How to analyse emails: Which emails work and which don't. Find out the specific triggers as each email is analysed to create a specific response. Why write emails that get trashed? Learn to write emails based on scientific principles of the Brain Audit and see a completely different response to emails you send out from here on.
• Learn to identify the essential elements of websites: Watch carefully as a website is stripped away using the Brain Audit. Each website is analysed and you learn what works. And what doesn't work. You'll definitely want to change your website after reading this chapter.
• Why testimonials aren't enough: In the Brain Audit, you learned how to create the Reverse testimonial. Now learn how to take the testimonial to a completely new level. What should you have in your testimonials and how do you go about getting them?
• How to prevent customers from deleting your articles: Crafting your article with the Brain Audit, will cause your readers to be riveted to your copy. In this chapter, you'll see for yourself how the concepts of the Brain Audit are used time and time again -- and how they create a compelling article, that customers can't help but read.
• How to create revenue from your speaking engagements using the Brain Audit concepts: It's not what you say, it's how you say it, that matters. Learn the systems (and see part of the speech I use) to sell thousands of dollars worth of product to a live audience. There are specific hot spots in a speech. Learn how to use those hot spots to turn tentative prospects into red-hot clients.
• Instant Makeovers: See how a down to earth newsletter was turned around in less than a couple of hours. Even when you get all the Brain Audit elements right, there are visual elements that may let you down. See for yourself design can play a pivotal role in causing customers to buy.

  
  Why you should buy the Applications of the Brain Audit (when you already have the Brain Audit)
  You're probably wondering why you should invest in the Applications guide, when you've already bought into the Brain Audit. The reason is simple. The Brain Audit introduces you to the concept. This new book, shows you real-life applications. There's a huge chasm between understanding a concept and then implementing the concept. You'll find that implementation of the Brain Audit is a breeze when you read the Applications book.
  
  The biggest advantage of the applications book is the de-construction of communication. You'll learn by tearing apart and then re-constructing each piece of communication. The next time you look at an article, sales letter or website, you'll instantly be able to rip it apart at the core.
  
  But what if my business isn't represented in the Applications book?
  You'll find that there are dozens of examples -- and yes, your business may not be represented. The book contains a wide stream of businesses, including service and product oriented businesses. While reading the examples presented in the book, you'll get it. Yeah, just like that.

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  When I saw Sean's offer for the Brain Audit Applications, I wasn't so sure I needed to buy another resource to read. I've gotten a lot of resources in the past, many have been helpful, many still sit on a shelf, unused. In my "lifelong learning" and "continuous improvement" quest, it is easy to go overboard with more resources.
  
  I have to say that the Brain Audit Applications makes the Brain Audit come alive! I understood the concepts, and only thought I knew how to apply them. Sean gives examples of a variety of marketing pieces and dissects each one, rating them as to their ability to get inside the customer's brain and eliminate his/her restistance to buying!
  
  I really got a lot out of the Brain Audit a few years ago. I understood the concepts and had begun to apply some of them to my work as a training consultant and business coach. It's a really good resource for understanding how the buying brain works. The Brain Audit is the "what" of Sean's work. The Brain Audit Applications is really the next step.
  
  I believe everything happens for a reason, and often we haven't a clue as to why. I had been postponing sending out a sales letter, and also revamping my website. I kept kicking myself for delaying. I think I was just waiting for Sean's Brain Audit Applications to get me moving in the right direction!
  
  Now my sales letters are going out the door, and I am confident that they are top notch! And I am gettting ready to revamp my website, because I have a new tool to help me apply what I learned in the Brain Audit. Brain Audit Applications showed me "How!"
  
  Thanks, Sean!
  
  Alice Wojcio, alice@advtrain.com, 5000bc Member
  
  Before purchasing the Applications of the Brain Audit, I thought "How it is possible that this man succeeds in selling a single book for 400 dollars?"
  
  Now I can say: "I love that book!"
  
  Great value, and great strategies, even more enlightening than the Brain Audit itself.
  
  I surely affirm that the Brain Audit applications it's worth it's weight in gold. The greatest value is, according to me, is that I get a structure and a system to apply the Brain Audit for sales letters, websites, email, speaking and lots more! You'll see for yourself, when you get a copy of this book.
  
  Alessandro Meloni, Italy, 5000bc Member
  

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  Is there a guarantee if I don't find the book to be just the information I need?
  As with all Psychotactics products, there is a 100% 'no questions asked guarantee.' If you find that the book isn't quite what you hoped it would be, please feel free to ask for your money back. And you'll get it back with a smile. That's a promise.

I would ask you to have a look at the video below, as it will give you a much better idea of what to expect. It will also give you a peek into the book, chapter by chapter. And yes, I'd recommend you buy this book and decide for yourself if the information is worth it.

Special Offer: You have two options.

Option No.1 gives you an instant $100 discount (We normally sell the product at workshops at $400)

Option No.2 gives you the opportunity to get a critique at the tiny sum of just $100 (Normally $1500) Sean will personally critique one piece of your communication. This piece of communication could be a webpage, a salesletter, direct mail or any other piece. The critique will be sent back to you with our recommendations via email in PDF Format.

Please note: A critique is not a rewrite. It tells you what's wrong and gives suggestions to fix what's wrong. When you choose Option 2, you get a discount of $1400 on your critique. :)

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PsychoTactics Ebooks Special Offers

	OPTION NO. I Applications of the Brain Audit	OPTION NO. II Applications of the Brain Audit + Critique
Ebook On Applications of the Brain Audit
Critique of one piece of Marketing Material	-
	US$299 (This discount is only valid for this page)	US$399 (This discount is only valid for this page)
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If the system doesn't accept your credit card or if you have any questions that have been unanswered, please email me directly and let me know how I can help. I'd be interested in getting your feedback. The feedback that you give me, is strictly confidential. Don't forget to include your telephone number and a time to call you.

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Important Usage: What will happen once you click the button.You will be taken to a page where you can fill in your credit card or cheque details. This will be verified instantly and you will be sent to a page where you can download the PsychoCombo right after your credit card has been verified. If you pay by PayPal you will get the ebooks within 24 hours.

Note:
1) If by any chance, you are not able to validate your card please don't tear your hair out in frustration. You can click on the ALTERNATIVE LINKS and it will process your credit card. All payment systems are secure.

2) The download is instant. You should be directed to a download page right away. If you get directed to another page by chance, please don't panic. Computers take breaks, sometimes. Send me an email, and I will send you an alternate link and you will be able to download your ebooks without a problem. If you pay by PayPal you will get the ebooks within 24 hours. 

Important: If the system doesn't accept your credit card or if you have any questions that have been unanswered, email me by clicking on the question button and I will call you personally. Don't forget to include your telephone number and a time to call you.  

 
Sean D'Souza

P.S. Remember, it costs less than a fancy meal at a restaurant yet has the potential to propel your business or professional career with this simple, workable knowledge! This is one investment you want to make for yourself and as quickly as possible!

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