The Brain Audit: Looking Inside the Customer's Brain

What makes customers think the way they do? Why do they say, yes, no, yes, no...maybe? What causes a customer to back away at the very last minute? Find out how you can convert a tentative prospect into a red-hot customer. The Brain Audit is a system; a strategy you can follow and has applications on websites, on brochures, in speaking engagements and selling from the podium or selling in person.

Pilots don't fly without an audit system. You shouldn't be walking away from thousands of dollars simply because you don't have an audit system. The Brain Audit has over 1200 testimonials from people in different industries and different countries.

Find out why the Brain Audit is one of the best-kept secrets of understanding the customer's brain.

The Psychological Secrets of Successful Websites:

A solid step-by-step process of the psychology behind a website that customers love. How do you create a constant flow of customers? How do you keep those customers loyal? What causes those customers to buy from you time and time again? Get a comprehensive Three Part Series that covers:

Copywriting with John Forde
John's a bit of a genius with copy. Actually, make that a big genius. :) And in this interview, he talks in detail about copywriting, and how a small business owner needs to tackle the often 'headache-ridden' business of copywriting.

How do you create an army of affiliates?

Imagine you want to create hundreds, possibly thousands of affiliates. An unpaid sales force that makes sure your product is sold 24 hours a day, 365 days a year. What systems would you put into place to make sure that the affiliate system is perfect? What kind of hassles do affiliate systems cause and how would you make sure you don't get into a whole lot of trouble?

How To Get Hired As A Speaker

Why some speakers earn hundreds of thousands of dollars each year and some earn nothing
If you're serious about getting on the speaking circuit, your content matters only so much. What really matters is how you present yourself to a meeting planner. All over the world, meeting planners are looking for specifics in a speaker.

In this interview, we speak to Jeff Hurt, meeting planner extraordinaire...
Jeff Hurt hires hundreds of speakers each year. And each year, for a single event, Jeff hires over 150 speakers. Jeff holds nothing back when he tells you how to create a website that draws meeting planners like bees to honey. He tells you why speakers are rejected in the selection process and why some speakers are paid so much more than others.

Jeff gives you an insight to what goes on, in the head of speaking agencies and meeting planners. If you'd like to learn exactly what you need to do to increase your chances of being hired as a speaker, don't miss out this information-packed interview.