It all started with a copywriter called Leo Burnett
13 years ago, fresh out of college with a degree in accounting (of
all things) I joined an advertising agency called Leo
Burnett.
There I met a man who had spent his lifetime in the hard trenches of communication and advertising.
Few people have made more of an impression on me than the spirit of
Leo Burnett himself. His determination (in the middle of the Great
Depression) and his integrity shone through even though he'd been dead
for many years.
From Copywriting to Cartoons
This opportunity of working with one of the best advertising
agencies in the world took me on the heady road of copywriting, writing
TV commercials (and learning how to do them in 5 seconds), graphic
design, cartoons and web design. The underlying synchronicity was the
constant search to find ways to communicate in the simplest, most
effective manner.
Are you a psychologist?
No. But I understand a good deal about how customers think. Why
they do what they do. Understanding the psychology of customers is what
fascinates me most of all.
I read about 100 books or more a year, and listen extensively to
audio tapes on learning while in the car. The knowledge contained in
those audio tapes and books, when meshed with my own, helps me to give
readers, workshop participants and clients a unique perspective on
business. Psychologist I may not be, but psycho I can be. :)
Dad was a teacher, mum was a teacher, grandma too...
All the information I provide through articles, teleclasses, etc.,
is distilled and structured. It's a family thing. Teaching runs in my
blood. I was taught early in life that teaching requires mastery. Only
when you have total control over the subject, can you simplify it and
make it understandable. Then there's dedication, focus and discipline.
Up at 4
It's a normal working day, when the clock strikes 4. That's why if
you write to me (DON'T CALL ...you'll wake up everyone else!), you'll
often get responses at weird hours. It's the best part of the morning
and it helps me focus on the nitty gritties of the human brain and why
it does what it does. My parents always woke up early and that has
stuck. What has also stuck is the ability to pass on that knowledge
freely.
The fountain of knowledge flows freely. Jump in and frolic in it!
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| Photo taken five years ago |
Photo taken two days ago. |
To See More Pictures Click Here
To See Where I live on the Planet Click Here
To See My Favourite Recipes Click Here
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